The book stresses an objective and balanced approach to the subject matter. Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches works on detailing the best ways to function as a researcher or analyst in media and communication.
The book is dense with engaging examples and the various applications of media techniques and research methods. The Creation of the Media: Political Origins of Modern Communications gives impressive insight into how mass communications developed in America in the early 19th century, ultimately leading to better avenues for conveying political information.
The book paints a wonderful picture of how society has formed around a government-run postal service and monopolies in the telephone and telegraph industries.
Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire shows how using a story or narrative can have a significantly larger impact than merely using storytelling. It details how some of the leading companies have banned dry, or otherwise boring approaches to presenting and emphasize a narrative approach. Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money is an integral read for anyone involved in nonprofit work who is looking to connect with donors as a better level to engage audiences more and ultimately fund initiatives more successfully.
It gives great information on nonprofit marketing and how technology is changing the way these activities are done. The book is designed for individuals looking to crack into brand recognition and how to create a bond with customers. Go From Relationships to Referrals helps those in business figure out how to find success through fostering better relationships with others and focusing on the reformation on the self in order to flourish in business.
The book presents interesting views on empowering employees instead of focusing on hierarchy. Brands, Experiences, and Participation gives a thorough overview of the most need-to-know information for marketing managers, branding professionals and anyone working at the intersection of brand, business, and communication.
The Wisdom of Crowds Written By: The Wisdom of Crowds The Wisdom of Crowds is a useful read from popular New Yorker business columnist James Surowiecki and he details why large groups are more effective at everything from problem solving to predicting the future. The insight in this book is great for leaders and marketing experts looking to tap into the power of groups and find the innovation of tomorrow, today.
The book acts as a wonderful guide for everything from presentation issues to cultural diversity and sales. In Person, In Print, Online has all the information one could want for gaining realistic perspective on how to approach communicating with organizations today. The text displays incredible depth on business communication, often in a form that is much more palatable than many other sources today. Process and Product Written By: Process and Product Business Communication: Process and Product is regarded for its ability to accurately depict communication technology and business communication today, but it still maintains a format that is concise and engaging.
Designed for instructors to teach students with, it makes for a good read to refine a curriculum on the subject matter. A Context-Based Approach to Business Communication has some great source material for going beyond theory and venturing into application of business principles.
The book starts off at a comfortable pace and then delves into critical thinking to help students refine their skillset. The book goes through seven patterns that are often found supporting innovation in a variety of manners.
Content Rules Written By: Content Rules Content Rules helps anyone make awesome videos, podcasts, eBooks, blogs, and much more. For someone wondering how to increase the exposure of their products, this book can prove to be a huge difference because of the dense case studies provided and much more.
Five Simple Steps to Write Anything to Anyone gets individuals up to date on the best practices for presenting worthwhile information to readers, while also persuading them. The book does this through an innovative five-step process that emphasizes clarity and conciseness.
Developing Leaders for a Networked World is such a useful book that emphasizes the techniques needed to thrive in the rapidly evolving business world of today. Technology has largely reshaped communication channels and forces businesses to reevaluate how they approach communication in a business context.
In Search of the Obvious: The Handbook of Strategic Public Relations and Integrated Marketing Communications The Handbook of Strategic Public Relations and Integrated Marketing Communication has been heralded for its impressive ability to unite 70 professionals from the field and elaborate on all the best practices for public relations. Media History from Gutenberg to the Digital Age chronicles how the way we interact with media has changed greatly in recent decades, notably as forms of media used for centuries have become obsolete in the face of the Information Age.
The book prides itself on its ability to stay updated on the most contemporary information in the field. Strategic Integrated Marketing Communications Strategic Integrated Marketing Communications provides valuable input related to the struggles often faced with marketing firms looking to meet goals and tailor messages to their target audiences.
The instructions are easy to understand and allow students to also work on grammar and writing in the last edition. Creative Strategy from Idea to Implementation explains how marketing principles have changed significantly in the last decade and how to stay at the forefront of the industry. The book helps turn students into the competent professionals of tomorrow by detailing an unparalleled approach to the subject matter. Business Communication Written By: Business Communication Business Communication outlines the best approach to effectively communicating with others in a business context.
A History of Communications: Media and Society from the Evolution of Speech to the Internet chronicles where communication was and how it has changed, particularly in recent decades, to take an unprecedented form that will continue to rapidly change in the coming years.
Understanding where communications has been paints a better picture for how to address the issues of tomorrow. An Introduction to the Field of Communication is a necessity for students to stay informed on the latest techniques used in cutting-edge media techniques. It also makes great reading material for just becoming a more effective communicator.
Through six principles, Dr. Robert Cialdini goes walks individuals through how to become a more skilled persuader and defend oneself against the same techniques. The Gutenberg Galaxy Written By: As a 50 year old publication, it holds up surprisingly well and shows how McLuhan was able to largely predict the state of media today. Graphic Tools for Commitment, Innovation, and High Performance gives readers a wealth of tools for teams to drive success through more effective visualization and an intent on improving workflow.
A Guide to Theory and Practice takes some concepts, such as academic theories, professional cases, management and communication theories, and presents them in an enlightening manner that is not only informative, but practical. His inclusion of U. The Little clues That Reveal Big Truths about Who We Are is written by psychologist Matthew Hertenstein and explains how crucial our intuition is to helping us address big predictions in our lives.
The Interface Effect Written By: The Interface Effect The Interface Effect goes to great lengths to identify how media can be obstacle or enhance means of communication between individuals. It takes a refreshing philosophical approach that underlines how various forms of media are able to engage the viewer.
A First Look at Communication Theory A First Look at Communication Theory is written by a professor of communication who has studied the development of close friendships throughout his career. The book is loaded with great content and is always supported with informative examples. Essentials of Human Communication 8th Edition Essentials of Human Communication discusses how communication skills are some of the most worthwhile to have, specifically due to their application in the workplace and real-world.
Symbols in Society Written By: Symbols in Society Symbols in Society is the highly regarded text that details how various symbols can impact people differently through the various impressions of the object.
A Review, a Survey, and a Criticism details the various avenues of human communication and presents the material in a dynamic way that emphasizes coverage of wide-ranging fields on the subject. The book has received tweaks over the years to make sure it stays relevant for the most contemporary student. Applications and Case Studies Written By: Applications and Case Studies gives a broad overview of how to foster relationships in a context that makes it easier to communicate with others.
Students can use the book to gain a more comprehensive understanding of how communication theories are actually applied in their lives. Human Behavior and the Social Environment: Shifting Paradigms in Essential Knowledge for Social Work Practice helps others understand how to work within the paradigms of human behavior most effectively.
The book is designed for social workers, but has applications in the realm of communications as well. Neurophysiological Foundations of Emotion, Attachment, Communication, and Self-regulation is a compilation of a significant amount of research from Stephen W.
Porges, a pioneer in psychophysiology and developmental behavioral science. His Polyvagal Theory is an innovative approach to the way our autonomic nervous system is able to help operate social engagement, trust, and intimacy, while also having applications in anxiety, depression, and more.
Theory and Research in Mass Communication: Contexts and Consequences Written By: Contexts and Consequences is designed for graduate students and advanced undergraduate students who are looking to gain a better understanding of the implications of media.
The book focuses on how researchers need to change their approach to one that more aptly connects the media to communities. Perspectives, Processes, and Contexts Written By: Perspectives, Processes, and Contexts Communication Theories: Perspectives, Processes, and Contexts presents an interesting dialogue regarding some of the most impactful theories in communication. Non-Western Perspectives on Human Communication: Implications for Theory and Practice Written By: Implication for Theory and Practice is an absolute must-read for marketing and communications professionals trying to understand how to attain a different worldview on various issues.
The Bias of Communication Written By: The book is iconic in Canada and regarded as one of the most influential books published in the country. Beginning Further Reading There is an unlimited supply of great books covering all branches of communication. The Associated Press Stylebook The Associated Press Stylebook is the official handbook for understanding the latest practices being used by journalists, from grammar and spelling to general inquiries concerning when various institutions should be abbreviated and sports information.
This edition makes sure to keep individuals updated on libel and copyright infringement as well. The Story Factor Written By: The Story Factor The Story Factor is a comprehensive read for anyone looking to refine their storytelling skills and become more effective in persuasion and become a better communicator. Author Annette Simmons outlines six important stories that will make storytelling more effective in various contexts, including business circumstances, corporate reorganizations, layoffs, and even diversity issues.
The Language of Life: How Communication Drives Human Evolution depicts the biggest barriers in how we communicate with each other. The book has such valuable input on a number of subjects that it is an essential read for screenwriters, writers, and novelists.
The Responsive Chord Written By: The book highlights how radio, television, and computers have had a significant impact on the way people purchase, consumer, and ultimately live their lives. A Memoir of the Craft Written By: A Memoir of the Craft On Writing: A Memoir of the Craft makes it easier than ever to get perspective on writing from one of the most storied contemporary writers, Stephen King. Partially autobiographical, the book explains some of the hardest elements of writing that are often looked over.
Some Instructions on Writing and Life provides a great foundation for developing writing techniques that work for one looking to take their writing to the next level. Through simple, yet effective, tips, it makes it much more manageable to understand what is needed to develop a worthwhile idea as a writer.
The True Secret of Writing: Connecting Life with Language Written By: Connecting Life with Language showcases an innovative new approach to writing that is the culmination of 40 years of teaching. Students also get opportunities to share their UMUC and career experiences with classmates. The Humanities and English Club provides students with the opportunity to speak to faculty members about classes, graduate schools, and professional opportunities.
The club regularly hosts symposiums and guest speakers for English majors and offers discussions in which students can discuss their favorite authors. Our world-class faculty members combine academic credentials with a wealth of experience in the field. Learn about ways to meet, manage, and lower your education costs. The discount for Federal employees and their spouses and eligible dependents will be applied to out-of-state tuition and specialty graduate programs. It does not apply to doctoral programs.
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For more information, contact your academic advisor. An interdisciplinary introduction to the role of technology in contemporary society.
The aim is to apply principles and concepts from a variety of social science disciplines e. Topics include how technology changes relationships, the cumulative advantages and disadvantages associated with technology, digital natives versus digital immigrants, the pace of technological change, changes to the nature of how people learn and think, and the meaning of technology in society.
For students not majoring in a science. An introduction to the structure and function of living organisms. The objective is to use knowledge about biological principles and scientific reasoning to make informed decisions about the natural world. Topics include the chemical foundations of life, cell biology, genetics, evolution, ecosystems, and the interdependence of living organisms.
Discussion also covers the importance of the scientific method to biological inquiry and the impact of biological knowledge and technology on human societies.
Students may receive credit for only one of the following courses: Fulfills the laboratory science requirement only with previous or concurrent credit for BIOL A hands-on study of the structure and function of living organisms. The goal is to apply the scientific method and to use scientific and quantitative reasoning to make informed decisions about experimental results in the biological sciences. Laboratory exercises emphasize the scientific method and explore topics such as the chemical foundations of living organisms, cell structure and function, and the classification of organisms.
Fulfills the general education requirement in communications but is not a writing course. The goal is to understand the technical, political, economic, cultural, and organizational influences on mediated messages. Topics include visual rhetoric, legal and ethical issues, social media, the transactional model, advertising, security, and privacy concerns. A study of the creation and interpretation of visual language. The aim is to understand how images are used to effectively communicate ideas in a variety of channels, including news, advertising, and public relations.
Topics include aesthetics, principles of composition, color systems, content awareness, and historical and cultural perspectives. Emphasis is on critical thinking and analysis of images from both theoretical and practical perspectives. An introduction to communication theory. The objective is to apply communication theory and evaluate communication situations.
The basic theories of human communication, mass communication, and new media and technology are explored. Focus is on the relationships among communication theory, research, and practice.
Topics include intra- and interpersonal communication, public communication, mass media, and contemporary issues associated with mediated communication.
A survey of mass communication designed to enhance media literacy. The goal is to interpret, evaluate, and produce media messages. Topics include media industries and the impact of the media, as well as regulation, policy, and ethical issues. Fulfills the general education requirement in communications. A practicum in the kinds of communication skills that managers need for the workplace.
The goal is to develop persuasive managerial communication for organizational decision making and action. No previous study of law required. An examination of important legal issues that affect mass media and communications professionals. The objective is to analyze mass media law, its evolution, and its relationship with society, culture, and politics. Topics include copyright, intellectual property, fair use, defamation, privacy, freedom of information, freedom of speech, and freedom of the press, as well as issues raised by the growth of the Internet.
Discussion also covers ethics in mass media, digital technologies, and the creation of media content. A hands-on study of current social networking applications and approaches to protect against cyber attacks and enhance personal cybersecurity. The goal is to collaborate and interact through personal and professional social networking while developing and using computer security best practices. Discussion covers issues associated with the impact of social computing on individuals and society.
Projects include creating and maintaining accounts on selected social networking sites. A survey of technological advancements in the field of digital media and their impact. The objective is to explain how digital media has transformed the communication of ideas in society and to make responsible choices in the creation and consumption of digital media based on awareness of global, social, ethical, and legal contexts.
Topics include social media, the visual display of information, ethics and privacy, participatory media, and the impact of digital media on culture. A project-based capstone study of communication. The aim is to integrate knowledge gained through previous coursework and experience and build on that conceptual foundation through integrative analysis, practical application, and critical thinking. Tasks include assembling and analyzing a portfolio and completing a final project such as a research-based report and presentation, feasibility study, feature article, or career strategic plan that requires conducting research and exploring ethical issues.
A survey of basic concepts and principles in micro- and macroeconomics and how the economy has been affected by technology. The aim is to define and explain the key terms and concepts in economics and determine how technology has affected consumers, producers, and markets, as well as economic growth and policy. Topics include how innovation affects labor markets, the value of information, and the role of technological change in the economy.
An introductory study of geology, encompassing the Earth, the materials that constitute its makeup, the structure of those materials, and the processes acting on them. The goal is to understand geological principles and how humans affect geological processes. Topics include the rocks and minerals composing Earth, the movement within Earth, and its surface features and the agents that form them and our environment.
Discussion also covers energy and mineral resources. A focused survey of the intersection of technology and history and the evolutionary process that marks what we call progress. The objective is to apply historical precedent to everyday responsibilities and relationships in order to advance the goals and ideals of contemporary society; compare and contrast historical eras; and describe how events influence our sense of time, space, and technology.
Access to a standard office productivity package, i. An introduction to data and the range of technologies including hardware, software, databases, and networking and information systems that provide the foundation for the data-centric focus of modern organizations.
Discussion covers issues related to technology as a vehicle for collecting, storing, and sharing data and information, including privacy, ethics, security, and social impact. Applied exercises focus on the manipulation, analysis, and visualization of data and effective data communication strategies.
Managing across culture. Its impact on people and business. Summary about Various levels of culture. Topic compared on Cross culture communication and Quality management "a cross culture outlook".
The American Communications Journal will help you find a Communications Degree from an Accredited Online School. We also provide Job Postings that are updated daily for career seekers.
Our culture and communication courses prepare you to explore how our culture and the ways we communicate enable us to express ourselves, create new things, make sense of our surroundings, and connect with each other. Students save money by purchasing this bundle which includes a loose-leaf version of Media Now: Understanding Media, Culture, and Technology, 10th Edition and access to MindTap Mass Communication.
Get essay on cross cultural management or intercultural management assignment help, defining their benefits and features, cross cultural management coursework done by our professors. Natural and Mathematical Sciences top. Our programs in the natural and mathematical sciences are among the country’s best. We offer you unique opportunities to learn from and conduct research with top experts in high-impact areas, from energy and the environment to medicine and data analytics.