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9 Simple Tips for Writing Persuasive Web Content

1. Treat your web visitors like wild animals

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2. Put your most important information first
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Assembly from Victoria , Canada. Greg from Victoria , Canada. Artur from Vilnius , Lithuania. SEO experts agree that high quality content can take your website to the top of the search results.

This is possible because Google rewards websites that publish quality content frequently and regularly. On top of that, Google is now penalizing websites with little or poor quality content. Use our content writing services to build a content-rich website that Google will love! The key to any social media marketing strategy is consistently creating content that people want to share! Use our content writing services to power your social media campaigns.

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Views Read Edit View history. And can they find it easily? They want to find it quickly. Just like the panther makes a fast decision whether to follow a scent trail or not, your web visitor decides quickly whether your site is useful or not.

So if your site looks complicated with a lot of options to choose from, they click away to check out another website. They just want to make a quick decision. An essay might go like this: Then, present an overview of the literature. Next, discuss; and finally draw your conclusion. The most important point you make is in the conclusion — at the end of your essay! When you arrive at a website you want to see it sells sofas.

And secondly, you want a search box so you know you can quickly find out what the red three-seater sofas are like. Or maybe your copywriter needs to understand medical terminology, so you like to see a headline like copywriting for the medical industry. Once they understand what you do, they might want to know some important details. Journalists call this way of writing the inverted pyramid. In newspaper articles the most newsworthy information comes first before details and background information.

Even if you only read the first paragraph of a newspaper story you still understand the big picture. Your customers want to know the big picture first. What do you do? Or what can you do for them? Clever phrasing requires people to think. So keep your web copy as simple as possible. Your web visitor is hunting for information or products.

Ensure he can understand your most important information by just glancing at your web page. As Web readers, we are hunter-gatherers once again — only this time, instead of scanning the horizon for prey, we scan pages for carewords. When we see these words, we click, we act. What will you search for: Nobody searches for cost-effective flights. Carewords are the words people are looking for.

We often like to make ourselves sound better than we are. We try to embellish what we do. We try to sound scientific, fancy or special. How short should your text be? That maybe an overly demanding target, but give it a go. Set yourself a challenge and make your text as short as possible. Now, imagine people pick up a book and start reading somewhere completely at random. Possibly at the beginning of the last chapter, maybe in the middle of chapter three, or at the last page of chapter one.

Most web visitors will not start reading at your home page. They may arrive on any of your web pages. Include a button or link to guide people to take the next step. Lure potential customers to your website by providing useful information. Reduce noise and add white space. Not only will it make your website easier to read, it will also increase your perceived trust source: Start My Free Course Recommended reading on writing web content: A point website checklist to avoid pesky content failures Get inspired by these 21 snazzy copywriting examples How to write a blog post.

So the copy has to appeal to them. The only thing I wonder about is.. You just make sure people get your most important messages first. Nice…I agree with everything you have said how often do you read that in the comments section. A full-size website appears to be ok for full-size tablets source. For small screens like small tablets or mobiles the need to be concise and cut text is even stronger.

Research suggest that comprehension of text is lower on mobiles than on desktops because of the lack of context you can see less text at once on a small screen. This means you have to use even shorter sentences and simpler words to get your message across. I agree with all you say Henneke. I think it was Blaise Pascal who said that. Maybe several people have said something similar? Let me know if you have some further questions? Write for scanners and lazy people.

Funny but definitely true. Nowadays so many scanners around! Oh and the write the best one first? Working on some web copy re-write right now and this was just what I needed to guide me in the right direction! This is a very helpful article.

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